With the internet essentially becoming one big movie theatre for video content, its natural to want your videos to stand out from the crowd.
Some of the keys to a successful video are outlined below. But essentially the main thing you need to understand is that if you don’t know your audience your production will never be as great as it could be! We’ve been in this game a long time now, and we always get asked the same questions, how do I make a good video? And why do some videos preform better than others? We always revert back to, who is going to watch this video… and how do we make it as engaging as possible for them?
1. Tell A Story
Since the dawn of man humans have been obsessed with telling stories. Just remember we are visual creatures this is why videos are so consistently effective. A good production should always tell a story. Whether that’s your brands story, your mission ….or simply a story that just needs to be told.
Humans connect with humans. So the more you approach your video like a storytelling technique the more likely your audience is going to connect with your content.
2. Branding Your Videos
Make sure your branding is on point throughout the video. We often include lovely logo animations for our corporate video productions or sometimes we would ensure that branding is consistent within the video itself. A good well branded video will a) make your video easy to find again and b) make it more memorable for the brand itself. There are some unique things you can do with your branding to ensure your videos stay at the top, including incorporating logos into graphics on the screen.
3. Hook your audience early with Video
CATCH THEM IN THE FIRST 3 SECONDS OR YOU’RE DONE. SIMPLE.
TikTok, Snapchat, YouTube, Facebook, Instagram – all these platforms are designed around facilitating our ever depleting attention spans.
Start with a hook, and then move to your main aspect. This can be difficult with corporate productions, or for state bodies where branding is so important. We would always say, what’s more important having a video you love but nobody sees? Or having a video everybody loves, and everybody sees?
AREAS TO CONSIDER:
A. TITLES:
Keep in mind your SEO optimisation, where is your video going to be seen? What keywords are you targeting? For us we always use video production, and video in our titles because that’s the number one word we want to be associated with. Whether you’re in construction, or you run a dental surgery.. know the importance of optimising your titles.
B. THUMBNAILS
A thumbnail is the image you see before you click play. We general don’t provide thumbnail services for our video production clients, but we often give advice on their importance. YouTube videos are especially predicated on the quality of your thumbnail. Make sure your thumbnails make the viewer want to click, make it easy to read, and easy to see!
4. Keep it short. Get to the point.
Don’t do longer than 2-3min if it’s for online. We often produce promotional videos in Ireland for our clients and we would never recommend a promo video to be longer than 3mins. Any longer and the audience simply aint gonna stay!
Keep your messaging and your call to action concise and to the point.