The short answer is ….yes! (but don’t trust us we’re biased)
Promotional videos or corporate video production is a way of getting your brand out there. It’s like your way of telling your story. When we started Spicy Dog Media, clients would often ask why video? The answer was always the same… video production helps your business grow!
Before we can really understand why video is so important lets look at some key facts….
- Studies show that 54% of consumers want to see more video content from a brand or business they support (HubSpot, 2018)
- 72% of customers said they would rather learn about a product or service by way of video. In fact, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video. Additionally, 79% of people say they’ve been convinced to buy or download a piece of software by watching a video.
- Audiences and viewers retain 95% more of a message when watching a video, compared to 10% when reading text.
- 86% of businesses use video as a marketing tool — up from 63% over the last three years
- 78% of people watch online videos every week, and 55% view online videos every day.
So nearly 1 in 2 people on the entire planet watch a video every day…. think about that?
Video production or a promotional video for your business doesn’t seem like such a bad idea now does it!