A Deep Dive into the Impact of Vertical Videos
In the world of digital media, a seismic shift is underway, and its name is vertical video. Think about it – how many videos do you watch a day? Vertical videos are now the most popular form of video content online! And how many of those are vertical? Vertical video is the most popular form of video content. Spicy Dog Media, headquartered in both Dublin and Roscommon, we understand the significance of staying ahead in the ever-evolving landscape. In this comprehensive post, we’ll delve into the reasons why vertical videos are gaining traction and why your brand can’t afford to overlook this transformative format.
The Emergence of Vertical Videos
Imagine capturing virtually any moment on your smartphone – Chance are your phone is held vertically. Think about it for a second, look through phone now. How many videos are vertical? I bet 99%!
1. Better for Mobile Viewers
In a world where mobile phone usage is ubiquitous, vertical is the king. Studies reveal that we hold our phones vertically 94% of the time, making it the default orientation for various activities, including video consumption. The days of rotating devices to view videos in full screen are waning, and the intuitive nature of vertical videos ensures sustained viewer engagement. As YouTube’s mobile views surge, embracing vertical video is imperative for aligning with your audience’s prevailing viewing habits. Forbes wrote a whle article on why YouTube Shorts maybe mans best friend!
2. Embraced by Social Media Giants
Major social media platforms have wholeheartedly embraced the vertical video trend, establishing it as a social media norm. From Snapchat pioneering vertical video ads to Facebook, Twitter, and YouTube adapting their platforms to accommodate vertical content. The tide was slowly turning toward vertical -and then TikTok happened and now its now longer turning – The tide has turned! Your brand must align with user expectations as vertical video functionality becomes increasingly prevalent and anticipated by your audience.
3. Big Brands Are Leading the Way
In the competitive realm of marketing, staying ahead necessitates keeping pace with trends. Vertical video is no exception, and some of the globe’s most prominent brands, including Adidas, are making substantial investments in this format. As industry leaders demonstrate success with vertical videos, smaller brands are likely to follow suit, meeting the growing audience expectation for vertical content.
4. Vertical Videos Perform Better
The metrics surrounding the performance of vertical videos on social channels are nothing short of impressive. Platforms like Snapchat report that vertical videos are watched, on average, nine times more than their horizontal counterparts. Early tests on Facebook reveal increased user engagement, with vertical videos outperforming square videos on engagement metrics across multiple platforms. Position your brand as innovative and cutting-edge by leveraging the positive reception and engagement of vertical videos.
5. Tailored for Social Media
With a staggering 99% of social media users accessing platforms via mobile devices, social media is inherently vertical. Considering the user experience is paramount, especially in the context of vertical browsing. Make it seamless for your audience by creating content that aligns with their natural scrolling habits, providing a more enjoyable and user-friendly experience.
Conclusion
In conclusion, the era of vertical video is not merely a passing trend; it’s a strategic shift that demands attention. Spicy Dog Media stands at the forefront of this vertical wave, and it’s time for brands to adapt, rethink their video strategies, and align with the preferences of their vertically-scrolling audience. Embracing vertical videos isn’t just a tactical move; it’s a strategic decision that positions your brand as forward-thinking and in tune with the ever-evolving world of digital media.
Want to know more about creating video vertical? Check out our vertical video page here – https://www.spicydogmedia.ie/our-work/vertical-video/