At Spicy Dog Media we’re always getting emails, and phone-calls about how it actually works.
How to make a promotional video, or How to make a video for business are the key areas covered here. At Spicy Dog Media we are the video production experts!
Lots of business owners, and marketing managers recognise the importance of video for their business, often times it’s a case of not knowing where to start. In this post I want to dive into how we operate, and how we help tell stories. Which will hopefully encourage you to pick up the phone and give me a call…. too busy? … shoot us an email over in our contact section and we’ll be back to you within 10working hours.
Step1. Pre-Production.
We work with brands, and business owners to really understand what they’re trying to achieve. We really try to understand what your goals are. Often times people have a specific product or area of their service they want to promote, and we’ll often focus on that first. At Spicy Dog Media, corporate video production is something we’re very experienced in. So even if you’re not promoting a particular product or service, but you’re just looking to put your business on the map, we have the skills and the knowledge to do so. Pre-production is essentially making sure we have a concrete plan in place so that when shoot day comes around, everything goes as smoothly as possible. Our top tip here is to really try and get across the type of video you’re looking to produce. Often times it helps if you’ve found a sample online or elsewhere of something similar. Giving us examples often speeds up the process, and makes things more clear! Often times we will arrange a Zoom or Skype call with your team and hash out any details that have not been covered yet. We will also sort out the logistics of Who, Where and When. Schedules, locations, scripts, and general plans and logistics will all be arranged and finalised prior to our shoot date.
Step2. Production.
Once we’ve set a date to bring your brand to life it’s all about shooting. We’ll usually arrive a little early and starting setting up. Depending on the size and scale of the shoot this set-up time can differ. We may have a number of crew members on location, or for smaller scale jobs it may be just our key team members. Our aim when producing video content for business’ is to assure that shooting days go as smoothly as possible. We will work through our shooting schedule and assure that all our shots, and required footage are gathered. Often times we are playing second fiddle to mother nature so there can sometimes be some chopping and changing of the schedule depending on rain condition etc. Once we’re finished shooting, we wrap up and back up all of the data. Once the shoot is over, the client can really relax, as we really take over from here, as we move into post-production stage. At the end of every shooting day, the client, and marketing managers will receive ‘Selects’ from the day, to give an insight into the quality of footage we managed to shoot throughout the day.
Step3. Post-Production + Delivery.
Generally first drafts can take up to 4-5weeks to come through. There are various factors that can speed up or slow down an edit. We’ll be busy editing your video to the highest standard. Often times our videos include, graphics overlaid, voice-overs added, and a general professional and slick edit of all our footage. Once we send over Draft1 you then have the opportunity to request any changes to the video you may deem necessary, these can often be text changes, or swapping around footage and shots. Once we’ve been given the green-light we send you a high resolution copy of your final version via our sharing platform, where you can download from. We also often provide additional after-care support, to encourage business owners to use their video effectively. We can provide a range of top-tips to make sure you get the best from your video once it’s finished!