This was a super exciting social media video project to be apart of. Working alongside UK Agency Saatchi & Saatchi. Which involved meticulous planning, including story-boarding, scripting and facilitating a production by the sea, with a man playing the piano!
This project was all about precision, planning, and plenty of laughs. From the early stages of storyboarding and scripting to managing the logistics of filming by the sea with a full piano setup, the Spicy Dog Media team handled every detail with care.
We delivered a broadcast ready TV spot, a series of social media cutdowns optimised for Instagram, TikTok, and VOD channels, as well as a full stills campaign for digital and print use. To top it off, we produced behind the scenes content that gave audiences a glimpse into the chaos and charm of bringing a piano to the coastline. Every asset was crafted to keep the campaign fun, shareable, and unmistakably Rockshore.
This campaign struck exactly the right chord – pun absolutely intended. The video’s playful concept and bold visuals made it an instant hit across social media and VOD platforms in Ireland and the UK, boosting Rockshore’s reputation for fresh, light hearted creativity. Shot fast and finished faster, the final spot perfectly captured Rockshore’s personality – refreshing, confident, and full of character. It wasn’t just another ad it was a reminder that great ideas (and great beer) are best enjoyed by the sea!
