Laois County Council wanted to highlight the benefits of remote working, turning to our team here at Spicy Dog Media to bring that story to life. They wanted to communicate in a way that feels real and relatable, how remote work can transform not just someone’s career, but their day-to-day wellbeing.
We built the concept around a man stuck in a draining daily routine. Early mornings, long commutes, endless exhaustion. We wanted viewers to feel that sense of wear and tear, and then to see the alternative, a healthier, more balanced life made possible through remote working in Laois.
To make the story land, we didn’t just shoot a few clips. We cast professional actors, designed sets, and treated the production with the same level of care you’d expect from a premium commercial. From the expressions of frustration to the calmness of working closer to home, every detail was carefully crafted to drive the message home.
The finished video doesn’t just look polished, but also captures both the struggle of the old way of working and the relief of a better option. For Laois County Council, the piece became more than just a campaign asset, it’s a compelling argument for why remote work matters, and why Laois is the place to make it happen.