This corporate video project took us behind the scenes at Ward & Burke, a leading construction company with a strong commitment to developing the next generation of skilled workers. Their team wanted to do more than just explain their apprenticeship programme, they wanted to show what it really looks like, through the eyes of the people living it.
We followed several current apprentices and team members as they walked us through their day to day experiences on site. Through authentic interviews, we heard firsthand how the apprenticeship programme has helped shape their careers and personal growth. They spoke about the skills they’ve learned, the challenges they’ve overcome, and how the company has supported them every step of the way.
Visually, we wanted to match the scale of the work with the ambition of the programme. We used drone footage to capture the impressive size of the projects Ward & Burke are working on, and paired that with detailed b-roll showing the apprentices in action. The result is a grounded, honest, and uplifting look at what it means to build a career in construction today, and why Ward & Burke is a place where that journey is genuinely supported.
"The result exceeded our expectations, cinematic production values with a focus on storytelling combined to showcase our graduates and apprentices’ journeys. It will be a great tool to help us reach out to school leavers and college goers. I'd highly recommend Spicy Dog Media, you will get super videos delivered by a friendly and uber helpful team!"