When the Clanwilliam Group approached us, their communications team had a clear mission: they wanted to create a video that explained the core values of the company in a way that would resonate both within and outside their organisation. It wasn’t just about listing values, it was about telling a story people could connect with and detail their commitment to progression.
At Spicy Dog Media, we believe that internal messaging doesn’t have to feel internal. It should be engaging, honest, and, most importantly, human. We used a blend of live-action and animation, combining the clarity of clean, legible graphics with the warmth and authenticity that comes from seeing real people on screen. This hybrid approach allowed us to deliver something that felt personal, polished, and purposeful. We welcomed Clanwilliam CEO Howard Beggs, into the studio for a full day of filming, where we had a thoughtful conversation about what the company stands for, how it supports its people, and the kind of culture it’s building across its teams.
The final video was a hit. It’s been widely shared across Clanwilliam Group’s internal platforms and public channels, helping employees and stakeholders connect with the values that drive the Clanwilliam Group forward.
