Case Study: Discover Roscommon a video production for Roscommon Tourism

Spicy Dog Media were awarded a video production project in County Roscommon: The contract was to produce a number of videos to support a tourism campaign to showcase all that Roscommon County has to offer. https://vimeo.com/745161899

5 Shoot Days, 20 Locations, 15 Actors, 8 Final Videos + 1 Epic Team!

This video production in Roscommon involved working closely with various members of Roscommon County Council to ensure that their brief was delivered to its maximum potential. A key area of the brief was: Want to skip and see the finished video straight away?

  • Showcase county Roscommon with a premium feel
  • Showcase various activities suitable for all ages
  • Make the video Engaging!

As there was a number of target markets within the one video we decided to opt for a comedic based approach. We found that using comedy would be a great way to engage viewers, and assure them that county Roscommon was THE best county in Ireland!

We’ve written a blog about how videos help brands growhttps://www.spicydogmedia.ie/2023/03/24/does-a-video-production-company-help-your-business-grow/

What challenges did we face, and how did we overcome them? 

  1. Weather! Weather was most definitely our biggest challenge when it came to this shoot. We were working almost exclusively outdoors for our entire five day shoot. When rain was forecast we were tasked with rescheduling various locations, actors, and crew to accommodate an in-door shoot where rain wouldn’t be a factor. We also invested heavily in water-proof gear, protection, and we ensured we had our production vehicle that could shelter cast and crew from the rain if needed.
  2. Another challenge we faced early on in this project was casting and sourcing the right people and locations. Casting real people is never easy, and we always work with clients to make sure that we’ve got the right people for the job. We believe casting ‘real’ non experienced actors can be a challenge sometimes worth undertaking. ‘Real’ people tend to have more genuine and honest responses when it comes to experiencing things for the first time. We wanted our cast to genuinely enjoy themselves, and to showcase this enjoyment on camera.
High Impact Marketing Video

Check out the finished video on the Discover Roscommon website here: https://www.visitroscommon.ie/roscommon-tourism-launch-new-explore-roscommon-video/

How we know your next Promotional Video is gonna be a winner!

We know the best equipment brings the best results for your next promotional video project!

At Spicy Dog Media, we’re a leading production company in the video production industry. We recently invested more into our constant drive for quality. We kinda have a near obsession with quality content. This obsession has led us to understand that if you want a quality promotional video, you need quality production equipment.

So what did we buy, and how does it make your next Promotional Video better?

To start we purchased a range of miscellaneous equipment to enchace our current production set-up but we also invested in a Arri Alexa Mini Lf. A world-class (Netflix approved) camera! We’re not lying.. see here: https://partnerhelp.netflixstudios.com/hc/en-us/articles/360000579527-Cameras-Image-Capture-Requirements-and-Best-Practices

We all know promotional videos are a powerful marketing tool, helping businesses to showcase their products and services in a visually appealing and engaging manner. At Spicy Dog Media we understand this and have made it a priority to invest in equipment that will help it create stunning promotional videos for our clients. our new camera will allow our production team to capture stunning footage that is clear, crisp, and incredibly detailed. Whether it’s showcasing a new product or promoting a service, this new camera will provide the necessary tools to make the videos look professional and visually striking. Ps. It also looks soooooo cool!!!

It’s not just cool Cameras, we’ve also invested in quality sound. Your next promotional video is gonna sound out of this world!

Another area where we have invested heavily is in audio equipment. Clear and high-quality audio is essential in any video production, but it is especially important in promotional videos, where the message needs to be conveyed clearly and effectively.

Don’t belive us – Check out some of our super clear promotional videos here: https://www.spicydogmedia.ie/our-work/high-impact-marketing-videos/

The new audio equipment will allow the production team to capture crisp and clear audio, eliminating any background noise or distortion that might detract from the message being conveyed. We’ve all watched a shaky video online, and suffered the eye watering movements, but bad audio? Nope… i’m out! We know audio is crucial!

A word of thanks!

This investment in Spicy Dog Media, was supported immensely by our Local Enterprise Office in Roscommon. We would like to extend a special word of thanks to Enda Cannon for his continued support, advice and guidance. It is a simple fact that without our local enterprise office Spicy Dog media would not be in existence today, and for that we are eternally grateful.

It is a simple fact that without our local enterprise office Spicy Dog media would not be in existence today, and for that we are eternally grateful.

Peter Kilmartin