Hiring. Are you hiring? I hear they’re looking for people! We’ve all seen hiring adverts recently. That’s because it’s an employees market, and employers are trying to hardest to attract new people. Hiring adverts are everywhere, and at Spicy Dog Media we believe a recruitment video can help stand you apart from the crowd. In the modern world employee accusation is a crucial aspect of business development. Spicy Dog Media where recently awarded a transformative project for Ward & Burke construction to produce a custom recruitment video campaign for them.
This blog post delves into the comprehensive process undertaken by Spicy Dog Media, from the project’s conception to the final deliverables, offering insights into the impact video content can have in talent acquisition, and how important the recruitment video can be.
Project Overview: Elevating Ward & Burke’s Recruitment Video through Storytelling
Spicy Dog Media embarked on a full-scale production project for Ward & Burke, a project that spanned from the initial creative brainstorming right through to the post-production phase. The process encompassed multiple shooting days across diverse locations and a trip to the UK. What initially commenced as a modest project swiftly expanded due to the exceptional quality and impact of the produced content.
The primary objective was to illuminate and advocate for Ward & Burke’s graduate and apprenticeship programs. Recruitment videos can be difficult – So from the very planning stages our team worked with Ward & Burke to meticulously plan how we were going to portray the company’s ethos, opportunities, and culture, with the ultimate goal of attracting new talent while also engaging and retaining existing employees.
It was key from early on, that the way we were going to do this was by using existing employees to tell their own unique stories. We always say people connect with people! The key hear we felt was that because everyone at Ward & Burke genuinely loves what they do – Why not have them say that? We came up with the concept of detailing key individual employees journeys through the apprenticeship and grad programmes they had undertaken. We approached each video as nearly like a mini-doc showcasing a day in their life, and what they thought about the company.
A key question we asked everyone was – What advice would you give to someone thinking about joining? That’s a really powerful message and if you’re considering joining a company and you can hear first hand what’s its like to be already in the company that’s an invaluable asset.
The Significance of Video in Talent Recruitment
Video content has emerged as a game-changer in the realm of talent acquisition. Statistics underscore its importance, with job postings featuring video content receiving a staggering 36% more applications compared to those without. Moreover, 59% of executives acknowledge a preference for video content when both text and video are available on the same subject. Its compelling and immersive nature provides a unique platform to showcase a company’s values, culture, and employment offerings.
The Spicy Dog Media 6-Point Process: A Guiding Framework for Success
Spicy Dog Media’s triumph in the Ward & Burke project is credited to our intricately designed 6-Point Process, meticulously crafted to shepherd clients through the video production journey. We like to say we hold your hand, and don’t stop holding it.
1. Approach: Collaborative Ideation
This phase involved an intensive collaboration between Spicy Dog Media and Ward & Burke’s marketing team. Brainstorming sessions and strategy discussions led to a creative approach tailored to the company’s video content goals. Innovative ideas were crafted to resonate with Ward & Burke’s identity, ensuring an impactful video strategy. They key message developed here was that we were going to use people within the company to tell their graduate and apprenticeship stories.
2. Planning: Meticulous Preparation
Detailed planning was foundational to the project’s success. Schedules, shot-lists, and scripts were meticulously devised, leaving no detail unattended. This comprehensive approach ensured a seamless and efficient shooting process. We essentially walked the client through our shooting plan. Where we were going to be filming, what footage we would capture, how long each day would take.
Here’s a sample script we would have produced. This is a basic screen script, which just gives the client a really good understand as to what their video is going to look like.
3. Production: Capturing the Vision
The production phase brought together skilled crews and cutting-edge technology. Spanning multiple shooting days across Ireland and the UK, the team leveraged diverse locations, utilizing drones and premium cameras to encapsulate the richness of Ward & Burke’s story.
4. Editing: Crafting the Narrative
Talented editors at Spicy Dog Media curated the raw footage into a refined and visually captivating narrative, utilizing state-of-the-art editing software to ensure a polished final product that resonated with Ward & Burke’s brand. The beauty of the editing stage, is that by the time we’ve gotten here we’ve already planned down to the minute detail what we’re going to say, so our editors already know how the videos are going to shape up.
5. Post-Production Support: Dedicated Assistance
Post-production support was marked by a dedicated account manager, facilitating last-minute changes and ensuring the videos aligned seamlessly with Ward & Burke’s vision.
6. Aftercare: Continued Support and Guidance
Spicy Dog Media’s commitment extended beyond the project’s completion. The team provided ongoing support and guidance, ensuring Ward & Burke’s successful dissemination and utilization of the videos.
Client Satisfaction and Testimonial
Ward & Burke expressed utmost satisfaction with the collaborative process and the high-quality videos produced. The innovative approach, creative excellence, and tangible impact on their recruitment and employee retention initiatives left a lasting positive impression on the company.
You can see our videos on their careers page here: https://www.wardandburke.com/careers/
In summary, Spicy Dog Media’s project for Ward & Burke showcases the power of meticulously crafted video content in redefining the basic recruitment video. The implementation of our 6-Point Process not only met but surpassed the client’s expectations, underlining the profound impact of video in revolutionizing recruitment and retention in today’s competitive job market. Want to get your own recruitment video produced? Get in touch https://www.spicydogmedia.ie/contact/