At Spicy Dog Media we live by the power of video production, we understand how important video is for your business. Whether you’re a small SME or part of a large multi-national – video production helps brands grow.
“Video Production Helps Brands Grow:”
So how much should you be budgeting for your next video project? We often get asked by clients who are looking for video production, “how much”, “what should we be expecting to pay”, and the truth is this is rarely a simple answer.
Video Production is a service, and with any service that’s being provided it always depends on a number of various factors. For example – you wouldn’t go into a car garage to get your car repaired and expect the mechanic to know exactly what it’s going to cost immediately. The mechanic will have to do his checks, and assess the repairs, query how much you the customer want to spend, and then estimate how much the overall repair is going to cost. Video Production is much the same. Everyone has a smartphone, so technically you don’t need a video production service, yet using the same example everyone has a set of spanners/tools so technically you don’t need a mechanic either. However most business owners, marketing managers and producers recognise the power of a professionally created video. ( as do most recognise the power of any professional in their field )
So the first thing we do to figure out how much a video production is going to cost… we ask a number of questions:
Questions first. Quality video next.
What type of video are you looking for? Is this a specialised project going to take months, or is this a video production that’s only going to take the Spicy Dog Media team an hour? This question is the hardest one for clients to answer. At Spicy Dog Media, when working with clients we always assess what their goals are, where the video is going to be published and their target audience.
We assess whether this video should be a corporate video production, or a high impact marketing video. Or perhaps a simple website video. We’ll provide examples, and have a Zoom call with the client to figure out exactly what style and approach they’re going for. If you’re considering a video production for your business pop us an email, we’re always keen to chat clients through potential video options.
How much does video production cost…..Well how much would you like to spend?
This is slightly unfair but true … it’s often a case of asking a client their ideal expenditure for the project. Often times budgets are set aside for marketing, talk to us. We’ll sometimes have a quick chat with a client about a video production and assess exactly what they’re hoping to do. Sometimes we’ll then offer a range of budgets that could fit this particular project. Don’t be afraid to say you’ve got a limited budget, video production companies would prefer to work with a limited budget early on, as opposed to dreaming the moon and stars and suddenly not being able to deliver on expectations. Asking how much does video production costs is never a bad thing either, but giving a rough idea of budgets always helps…
The next thing we do is figure out how much ideally the client would like to spend on their video production. Whether it’s a video production in Dublin or Roscommon, our projects can range from €5,000 – €150,000 depending on various factors. So having that initial first conversation about budgets can quickly set expectations.
What are the main factors that affect – How Much A Video Production Costs?
- Creative – How much creative development is involved? Do the Spicy Dog team have to produce an entire creative approach to your video or are we working with a marketing department that has already started this process? Creative development is often overlooked when considering getting a video produced, but is arguably the hardest part of the process.
- Time – How many days are the team going to spend on the production? There are numerous days that can go into the pre-production stage of a project, planning, scripting, shot-listing and general logistics all have to be factored in. Then there’s the actual shooting, how many days will the team be needed? Are we visiting a business premises over a number of days? Is there extensive travel required? We then need to factor in the post-production edit process. How heavy will this be? Will our editors have hours of footage to scrape through, or will it be a 1min interview with your CEO? These are all factors which can affect how much a video production is going to cost!
- Shooting – What style of video production are we going for? Are we bringing together a large crew of creatives to produce a TV commercial style product, or is this a more documentary style crew keeping crew members to a bare minimum? Do we require specialised cameras and equipment like Drones, gimbals, stead-cams etc. The style and approach is probably the biggest factor that can increase cost.
So really what we would always recommend is to schedule a call with one of our video producers who can talk you through the entire process, and we can figure out exactly what’s needed.
The Value Added…
One thing that is often overlooked when considering getting a video production is the value added. What does this mean? You need to consider what value is added to your business by this video production. Are you selling a product? Is this video going to aid sales? If sales increase by X then the video has paid itself off, therefore video production becomes a key cog in your sales process. Video production may seem like a large initial cost but when the overall process is considered its suddenly not so expensive.
Talk to our team, we’d love to chat about your next project and we’ll be able to provide you with an accurate quotation.
